Jewelry Room

Branding, Interior design

Jewelry Room is a multi-brand online and offline jewelry store to be located in Toulouse. JR does not produce but only helps people to get jewelry, so the corporate identity is based on a thread, which is an auxiliary element to wear some jewels. This fancy curving thread symbolizes the pleasant journey from the customer to the piece of jewelry.

There is no natural light in the room. We decided to use dimmed lighting to create atmosphere of privacy and cosiness. The lamps bodies are made of polycarbonate. Showcases are hanged on steel cables. Together with lighting this makes a levitating effect.